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Klik Experiential

Event badges that are more than just a name tag

Klik combines an event badge with a small wearable device to deliver quality attendee networking, measurable sponsor ROI, and deep organizer insights.

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Traditional event badges
are old news.

Networking friction

Without a universal way to exchange contact information, attendees are left scrambling to find social profiles, write down emails, or exchange business cards.

Vendor fatigue

Attendees want different ways to evaluate vendors (browsing or talking to booth staff), and sponsors want a way to capture interest.

ROI blind spots

Event badge printing vendors don’t offer attendee data, so once a badge is printed, organizers are flying blind.

It’s time to get smart with Klik

Klik can be used at any in-person conference,
whether you use Bizzabo’s Event Experience OS or not.

Help attendees grow their network 

Klik removes the awkwardness and friction from event networking.

Blue Fintech Klik by Bizzabo Event Smartbadge flanked by four networking notifications.

Empower attendees to share contact info easily with simple click-to-connect functionality

Say goodbye to participation issues — since everyone has the badge, everyone can network!

Facilitate respectful networking for all attendees

Encourage interaction and community-building with gamification

Discover how HubSpot transformed attendee engagement with Klik

Connection was the major theme at INBOUND this year. That’s why we were super excited to hear about Bizzabo’s wearable tech, which allows attendees and exhibitors to seamlessly share contact information.

Kim Perretta

Senior Digital Production
Manager of Global Events

Hubspot

Connection was the major theme at INBOUND this year. That’s why we were super excited to hear about Bizzabo’s wearable tech, which allows attendees and exhibitors to seamlessly share contact information.

Kim Perretta

Senior Digital Production
Manager of Global Events

Hubspot

Boost your sponsor value

Sponsorship packages with Klik deliver measurable return on investment.

Simplify vendor lead capture; no clunky scanners or QR code badges

Share downloadable content with OneKlik Touchpoints

Log notes and score leads directly in the event app

Upload contacts to your CRM from the exhibitor dashboard

Find out how CMP used Klik to generate more sponsor revenue

Launching Klik lead retrieval for our flagship conference and tradeshow event, we’ve generated over $149,000 in additional revenue.

Kelsey Wind

Deputy Director of Events

Customer Management Practice

Purple gradient Healthcare Conference badge surrounded by leads and lead scoring notifications indicating sponsorship value

Launching Klik lead retrieval for our flagship conference and tradeshow event, we’ve generated over $149,000 in additional revenue.

Kelsey Wind

Deputy Director of Events

Customer Management Practice

Capture in-person data and insights

Klik provides clear data to support strategy and spend decisions.

Pink and Purple Klik by Bizzabo Event Badge with modals of event insights and head maps

Access a live heatmap to visualize attendee foot traffic and engagement. 

Track session attendance to understand themes of interest.

Monitor what’s happening in real-time and take action accordingly. 

Data is key and with the addition of Klik, we can now track the entirety of the attendee journey

MJ Juelsgaard

Corporate Event Marketing Specialist

6Sense

Data is key and with the addition of Klik, we can now track the entirety of the attendee journey

MJ Juelsgaard

Corporate Event Marketing Specialist

6Sense

Transform the attendee experience

Klik helps you understand and incentivize attendee behavior.

Surprise and delight with custom light cues.

Gamify behaviors like networking, sponsor engagement, and session attendance.

Use the open API to create moments that wow, like custom swag or interactive installations.

Explore how DPW delivered unforgettable experiences with Klik

The smart badges were amazing. People loved them. People talked about them after the event. It was a great experience — very memorable.

Matthias Gutzmann

Founder and CEO

Digital Procurement World

Grey and Muticolor Klik by Bizzabo event badge with attendee awards and engagement notifications

The smart badges were amazing. People loved them. People talked about them after the event. It was a great experience — very memorable.

Matthias Gutzmann

Founder and CEO

Digital Procurement World

Trusted by organizers to deliver measurable ROI

71% of organizers struggle to prove event ROI to key stakeholders. With Klik conference badges, customers see:

400%

 increase in exhibitor leads

250%

increase in networking through contact exchanges

500%

increase in networking with gamification

Customer Stories

How CMP boosted exhibitor leads by 315% with the Klik SmartBadge™

94%

of attendees 
used Klik

8,963

contact exchanges 
across 500 attendees

87

leads generated
 per exhibitor

915%

increase in exhibitor leads 
vs. legacy QR code system

CMP is a market intelligence firm that offers research, events, and online community support across the customer contact industry. Founded in 2016 and headquartered in New York, CMP holds several events throughout the year, including Customer Contact Week, its flagship event that attracts 5,000 attendees.
After consolidating its event tech ecosystem with Bizzabo’s Event Experience OS, Customer Management Practice (CMP) expanded its relationship by deploying Klik SmartBadge™ wearable tech across the Customer Contact Week 2024 (CCW) event series.
CMP image 1 CMP image 2 CMP image 3

“The Klik experience simply feels more organic since everyone has the badges. It levels the playing field for networking and engagement and allows you to pull in more leads as an event sponsor.”

Michael DeJager

Managing Director for Events

Read Case Study

Discover Why Event 
Pros Love Klik

Don’t just take our word for it—see what real event organizers, attendees, exhibitors and executives have to say about their experiences with Klik.

Read the Reviews

Registration launch image

RFID vs. Bluetooth Smart Badges: What’s Best for Your Event?

Learn why BLE smart badges create more value, better data, and richer experiences.

Learn More

Maximize sponsor ROI with the Klik SmartBadge™

Learn to leverage everything Klik has to offer — whether or not you use the Bizzabo platform.

Learn More

Frequently asked questions about smart event badges

Q: Do I need to be a Bizzabo OS customer to use Klik?

A: No, Klik event badges can be integrated with any event registration software or mobile app. They work with your existing tech stack.

Q: What types of events is Klik best suited for?

A: Klik is best for large-scale conferences or flagship events with 500 or more attendees.

Q: How does attendee check-in work with Klik?

A: Pair the Klik SmartBadge and attendee profile at registration. Onsite badge printing and attendee check-in take about 30 seconds total.

Q: How much does it cost to use Klik?

A: The price of each Klik activation is variable, because it’s customized to your event’s unique size and scope. Get in touch so we can learn about your specific needs!

Q: Can I customize the attendee badges?

A: Yes, Klik Smartbadges can be fully branded and customized using Bizzabo’s badge printing software and event badge templates. You can also customize the lanyard to meet your specific needs.

Q: Does my team need to set up Klik by ourselves?

A: Bizzabo’s team of onsite experts is available to support you throughout the process. We can assist with venue setup, name badge printing, scripts for explaining Klik at registration, and more. Get in touch so we can learn about your specific needs!

Q: Can the conference badges be refurbished?

A: Yes! The wearable device affixed to the SmartBadge can be collected from attendees post-event, so our team can reset the devices. We also offer fully recyclable, eco-friendly badges and lanyard options.

Q: How are you protecting attendee data and privacy?

A: Rest assured: the Klik SmartBadge does not store any personal information. The only data the badge stores is a unique “badge ID.” We secure access to our back-end control panels via strict user access permissions. Additionally, Klik’s servers are hosted by Google Cloud and protected by Google’s industry-leading security and compliance features.

Q: Can my attendees opt out?

A: Yes, attendees can choose to opt out of networking and data tracking.

Q: Does Bizzabo have onsite solutions other than Klik SmartBadges?

A: Yes! In addition to Klik, Bizzabo offers a full suite of onsite solutions:

  • Bizzabox offers self-service kits with onsite equipment
  • Onsite technicians assist with check-in, registration, and name badge printing
  • Centralized ordering for badge printing kiosks, badge printer rentals, and badge holder lanyards
  • Integrates with third-party tools when needed

Explore Bizzabo’s professional event services

Learn more about using
Klik's SmartBadge™ for your upcoming conference

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