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Article

Designing In-Person Events That Deliver in 2025 & Beyond

In-person events are back, but the rules have changed. It's no longer enough to just fill a room; stakeholders demand measurable outcomes, attendees crave deeper experiences, and sponsors seek meaningful engagement. This article explores three key shifts shaping successful in-person events in 2025 and beyond, offering practical strategies to ensure your events deliver tangible value and drive stronger business results.

Sep 4, 2025

Article

Enterprise Event Budget Guide (Free Excel Template)

Planning an enterprise-level conference budget requires more than a basic spreadsheet. Large-scale, multi-stakeholder events involve dozens of vendors, multiple departments, and a complex mix of fixed and variable costs. Without the right structure, event leaders risk overspending, duplicate expenses, and limited visibility into ROI. Bizzabo’s In-Person Event Budget tab, included in our free enterprise event […]

Sep 3, 2025

Article

The Most Important KPIs for Measuring Event Success

Event KPIs (key performance indicators) are the best way to track and measure your event's success. Here are 22 event KPIs to measure event success.

Sep 3, 2025

Article

The Ultimate Guide to Event Personalization in 2025 & Beyond

Discover best practices for collecting event data, how to personalize the event experience, best practices for measuring event personalization, and more in our 2020 Event Personalization Guide.

Sep 2, 2025

Article

Event Data Management: The Complete Enterprise Guide

For senior event leaders, proving ROI has never been more complex or more critical. With enterprise-scale programs spanning thousands of attendees, multiple formats, and countless touchpoints, the sheer volume of data can feel overwhelming. Yet, too often, event data is treated as an afterthought: something to pull together in the days or weeks after the […]

Aug 29, 2025

Podcast

Demand Generation Strategies and AI Integration with DocuSign

In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Ghazwan Almoazen, Director of Global Events Demand Generation and Communications at DocuSign, to explore how event marketers can create experiences that truly resonate. Ghazwan reveals what it takes to cut through the noise in today’s competitive events landscape, where empathy, creativity, […]

Aug 28, 2025

Article

RFID vs. Bluetooth Smart Badges: What’s Best for Your Event?

Not all smart event badges are created equal. This post breaks down the differences between RFID and Bluetooth badges and shows how Klik by Bizzabo gives every attendee, sponsor, and organizer more to love.

Aug 20, 2025

Article

Mastering Sponsor Management for High-Impact B2B Events

If you’ve secured sponsors for your event, the real work is only just beginning. A signed contract doesn’t guarantee success for you or your partners; it’s what happens next that determines whether sponsors will be excited to return. And the stakes are high. According to Bizzabo’s State of Events and Industry Benchmarks report, 37% of […]

Aug 20, 2025

Article

The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Learn how to measure, track and attribute event marketing ROI in this comprehensive guide. Featuring ROI models, attribution models, event technology tips and more await!

Aug 13, 2025

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